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  • Clive Rumsey

7 Key Steps to Optimising Your Marketing Investments with Nuru Group

Updated: 7 days ago

Marketing investment optimisation is critical in today's fast-paced corporate environment because it enables marketers to effectively utilise their marketing resources, considering the complexities and competitiveness brought about by technology and digital platforms. Marketers can focus their time on other marketing initiatives. However, deciding where to concentrate your resources can take time due to various channels and platforms.


Nuru Group can be of assistance here.



The Mevo platform for marketing analytics enables companies to maximise their marketing expenditures with generative artificial intelligence. It offers insightful analysis and recommendations to improve your marketing approach using cutting-edge data analytics, machine learning, and generative AI algorithms. This blog will examine seven essential measures for maximising the potential of Mevo and enhancing your marketing initiatives.


What is the Importance of Optimising Marketing Investments?


To achieve maximum returns on marketing efforts, marketers must optimise their marketing investments with new, more advanced tools like Mevo. The platform helps marketers identify the most effective channels and strategies for generating leads, conversions, and revenue to provide a complete understanding of the conversion journey. By using Mevo, marketers can allocate their marketing budget more efficiently, focusing on strategies with the highest ROI. Mevo also provides insights into customer behavior and preferences, allowing marketers to target specific audiences effectively. Optimising marketing investments with Mevo ensures informed decision-making and maximises marketing results.


The Challenge: 7 Steps to Optimising Your Marketing Investments


You must optimise your techniques if you want to get the most out of your marketing investments. To make the most of your resources and get greater outcomes, follow these seven steps; by following this process, you can overcome obstacles and maximise returns from your marketing expenditures.


1. Create Detailed Media Plans

Creating detailed media plans outlines channels and tactics to reach the most likely convert target audience and achieve marketing objectives. It ensures the effective allocation of the marketing budget. This involves researching and selecting appropriate media channels for your brand, setting clear goals, determining optimal timing and frequency for advertising placements, and analysing results for data-driven decisions. A well-executed media plan maximises marketing impact and generates a higher ROI. This is overwhelming for humans, but not when using the right generative AI tools. Generative AI provides specific plan recommendations, and marketers decide which ones to activate as the best to achieve KPI objectives.


2. Improve Business Outcomes

Analyse and evaluate your strategies to identify areas for improvement and make data-driven decisions to improve business outcomes. Conduct market research, identify target audiences, set clear goals, implement effective tactics, track and measure results, and continuously optimise campaigns. This systematic approach enhances brand awareness, generates more leads, increases sales, and achieves greater business success. Here again, generative AI does the heavy lifting with robust analysis, and the marketing team evaluates what works best to deliver on campaign goals.


3. Quickly Refine Your Campaigns with Recent Ad Performance

Refine campaigns based on recent ad performance to optimise your marketing investments. Monitor ad performance closely to identify effective strategies. Make necessary adjustments and allocate resources efficiently. Focus marketing efforts on high-return channels and tactics. Regularly analyse ad performance to stay ahead of the competition and adapt to market dynamics. Achieve better outcomes for your business with automated tools able to offer recommendations fast so marketers can make the right time decisions when it matters most.


4. Assess ROI with Multi-Channel Reporting

Assessing ROI through multi-channel reporting means analysing campaign performance across social media, email marketing, paid advertising, and more for every single ad placement is now possible with new technology. People can’t do this, but generative AI for marketing attribution can. By tracking and measuring each channel's effectiveness, the highest ROI-producing advertising placements are identified automatically with generative AI software so marketers can easily adjust strategies. Multi-channel reporting provides insights into conversion-driving channels, allowing better data-driven decisions and more effective budget allocation.


5. Dive Into Granular Attribution Data

Marketers can make informed decisions about budget allocation by examining specific channels, marketing campaigns, and paid and earned touchpoints that drive conversions and revenue. Granular attribution analysis enables accurate measurement of each marketing activity's impact and optimisation of strategies. This level of detail helps marketers identify effective marketing within and across all media channels, target customer segments, and maximize ROI.


6. Leverage AI for Rapid Insights

Generative AI can optimise marketing investments by providing rapid insights. It analyses large amounts of data quickly, continuously learning and offering valuable recommendations on optimising customer response behavior, market trends, and campaign performance. Marketers can make data-driven decisions and allocate resources more effectively with generative AI. It also identifies opportunities and areas for improvement, allowing for real-time strategy adjustments. Integrating generative AI into marketing efforts increases efficiency, effectiveness, and results.


7. Plan with Confidence

Planning with confidence allows marketers to make informed decisions on where to allocate their marketing budget and resources. This involves conducting market research, identifying target audiences, setting clear goals and objectives, and developing a comprehensive marketing plan. By continuously monitoring and analysing marketing efforts with today’s automated tools, marketers can optimise their investments and achieve tremendous success in reaching their target audience and driving desired outcomes.


What are the Advantages of Marketing Investment Optimisation?


Implementing marketing investment optimisation leads to increased profitability and success for marketers. Here are several advantages to implementing marketing investment optimisation strategies.






Increased Return on Investment (ROI)

Marketers can effectively allocate resources for a higher ROI by optimising marketing investment. This means getting more financial benefits for every dollar spent on marketing. Optimisation strategies include targeting the right audience, using data analytics to measure and improve campaigns, and refining marketing tactics based on consumer response behavior.


Cost Efficiency

Marketing investment optimisation helps marketers maximise their return on investment. Marketers can make informed decisions about where to invest their resources by allocating their budget effectively. Cost efficiency allows them to achieve their marketing goals without overspending. With marketing investment optimisation, marketers ensure every dollar spent on marketing yields the highest return. They can also make informed decisions on where to reduce budgets without sacrificing marketing contributions to KPI conversions when necessary.


Better Targeting and Personalisation

Better targeting and personalisation increase the likelihood of conversions and sales by focusing on individuals interested in your products or services. Optimisation also allows personalised marketing campaigns, tailoring messaging and offers to specific customer segments. This customisation improves the overall customer experience and can lead to higher satisfaction and loyalty. Investing in marketing optimisation maximises ROI and improves targeting and personalisation results. It’s a better consumer experience since they’re exposed to the advertisement at the right time and place.


Improved Marketing Campaign Performance

Investing in marketing optimisation improves campaign performance. Analysing and optimising marketing investments maximises budget and resources. This leads to increased ROI and better results. Optimisation identifies effective channels and tactics for the target audience you know about and even identifies new high-converting consumer segments that should be included as audience segments. It helps make data-driven decisions and enhance campaign performance. Optimising investments drives more leads, conversions, and revenue for your business.


Accurate Attribution Across Channels

The ability to have accurate marketing attribution requires the use of newer generative AI tools The proliferation of channels and magnitudes of new media types produces trillions of datasets that are impossible for marketers to normalise, measure, and analyse without automation. Every time a person touches data, there’s room for error. Automation can track and measure the effectiveness within each channel and analyse the orchestrated effects across all channels to constantly improve conversions, the resulting revenue, and profit. This helps marketers allocate their marketing budget effectively and optimise their investments. By understanding the most valuable channels and how they work together, marketers can make data-driven decisions to improve their strategies and achieve better outcomes.


Competitive Advantage

Marketing investment optimisation gives marketers a competitive edge. With the help of Mevo, marketers can optimise their investments, allocate resources to profitable channels, and reach their target audience efficiently, saving time and money. This results in brand favorability, purchase intent, more leads, higher sales, and increased revenue. Through constant monitoring and optimisation with innovative tools designed for today’s dynamic marketing environment, marketers can achieve long-term success in the market.



Optimise Your Marketing Investments with Nuru Group and Mevo.

Nuru Group helps marketers optimise their marketing investments. Mevo is the first and only generative AI platform for marketers to access data-driven marketing insights and advanced analytics to inform decision-making on marketing budgets. Marketers can allocate their budget strategically to achieve their goals to maximise impact and return on investment.


This technology quickly produces media investment reallocation recommendations and other valuable information for every advertising placement so marketers can make better decisions to drive more incremental conversions and revenue. Marketers can optimise their efforts and achieve goals by confidently making data-backed decisions based on reliable, user-friendly, intuitive information. Request a demo today to learn more.

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