measure, optimise, explore
Optimise media performance through a combination of human know-how and advanced AI-driven technology
Marketers are increasingly being asked to link media spend directly to growth and revenue, but this is against a backdrop increased channel complexity, new data privacy regulations and ever changing consumer behaviours.
Nuru Group helps brands meet this challenge head-on with suite of measurement, optimisation and execution services, all supported by advanced AI & ML driven technology .
Omnichannel marketing measurement and optimisation
Scalable technologies with proprietary machine learning algorithms
End-to-end automated SaaS solutions
Granular media planning recommendations
Channel specific optimisation
Design and testing of new and innovative ad platforms and formats
The team at Nuru Group helped us gain in-depth insights into the performance of our campaigns and drive significant gains in ROAS.
Personal Line Insurer
Nuru Group developed and executed a multichannel campaign strategy to recruit members to our research panel helping us hit targets below our forecast CAC.
Film Production Insights
Working with Nuru Group we were able to fully understand the contribution each of marketing tactics made to sales and quickly optimise of media plans & placements.