Generative Attribution and planning for a cookieless future

HELPING MARKETERS UNEARTH THE CUSTOMER JOURNEY AND IMPROVE ROI.

NEXT GENERATION OPTIMISATION

Leverage Nobel prize-winning Generative AI to optimise your media planning

Use the latest advances in Generative AI to repair broken customer journeys and accurately predict when, how, and where they interact with your media, and how these interactions impact your specific KPIs.

Leverage this enhanced understanding of media contribution to generate optimised media plans that outperform traditional methods such as MMM and MTA, driving double-digit ROAS improvements.

Are you ready for Generative Attribution?

THE MEVO PLATFORM

Say hello to true omni-channel measurement created for marketers, backed by science and made to scale.

SEE ALL YOUR MARKETING EFFORTS IN ONE PLACE

Combine data from numerous platforms and ad types into one integrated dashboard for your measurement source of truth.

UNDERSTAND THE FULL-FUNNEL CUSTOMER JOURNEY

Choose and define key business metrics and track progress toward your goals with our attribution and media reports.

FUTURE-PROOF YOUR MARKETING STRATEGY

Seamlessly navigate changing privacy laws across media channels without the need for third party cookies or device IDs.

TEST AND SCALE YOUR MARKETING PROGRAMS

Hack your way to growth and eliminate waste from your media plans with our test and learn optimisation engine.

PERFORMANCE

Mevo in Numbers

5%-29%

ROAS Gains

£50m+

Development Investment

£4bn+

Media Spend Optimised

50+

Customers Globally

"We built a new performance marketing team around the Mevo platform to optimize returns from our global media investments. So far, our ROAS gains have covered resource and platform costs by more than 10x."

Top 5 Global Bank

KEY USE CASE FOR GEN-AI

Generative AI powering human know-how

Navigating a growing number of media channels, disparate datasets, shifting consumer habits, and changing privacy laws is enough to overwhelm even the most organised among us.

So don't just drown in data--take action. Nuru Group empowers you to manage your media strategy from end to end, helping you measure your past results, gather real time insights, and optimise your future buys so you can have more wins.

The secret is in the Mevo platform. It utilises a combination of artificial intelligence and machine learning to transform aggregate data into user-level journeys, without the need for first party data, site tagging, clean rooms--you get the idea.