Optimise marketing performance through a combination of human know-how and advanced AI-driven technology

measure

Overcome the challenges of omni-channel attribution to reveal true levels of media contribution.

optimise

Optimise media performance through AI-driven recommendations and channel level enhancements.

explore

Drive increased engagement with innovative new ad formats and marketing initiatives.

Marketers are increasingly being asked to link media spend directly to growth and revenue, but this is against a backdrop increased channel complexity, new data privacy regulations and ever changing consumer behaviours.

Nuru Group helps brands meet this challenge head-on with suite of measurement, optimisation and execution services, all supported by advanced AI & ML driven technology .

Omnichannel marketing measurement and optimisation
Scalable technologies with proprietary machine learning algorithms
End-to-end automated SaaS solutions
Granular media planning recommendations
Channel specific optimisation
Design and testing of new and innovative ad platforms and formats

The team at Nuru Group helped us gain in-depth insights into the performance of our campaigns and drive significant gains in ROAS.

Personal Line Insurer

Nuru Group developed and executed a multichannel campaign strategy to recruit members to our research panel helping us hit targets below our forecast CAC.

Film Production Insights

Working with Nuru Group we were able to fully understand the contribution each of marketing tactics made to sales and quickly optimise of media plans & placements.