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Clive Rumsey
Jul 11, 20244 min read
Rethinking Model Accuracy: Beyond Model Fit as the Gold Standard
For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark...
90


Clive Rumsey
Jul 11, 20246 min read
7 Key Steps to Optimising Your Marketing Investments with Nuru Group
Marketing investment optimisation is critical in today's fast-paced corporate environment because it enables marketers to effectively...
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Clive Rumsey
Jul 11, 202411 min read
Media Planning: A Complete Guide for Marketers
Today’s marketers are often tasked with balancing campaign efforts across a range of different media platforms and assets. This can make...
150


Clive Rumsey
Jul 11, 20244 min read
Are You Falling Into the Traditional Marketing Strategies Trap?
Are your traditional marketing strategies not producing the expected outcomes? Assuming the answer is yes, we always strive for better...
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Clive Rumsey
Jul 5, 20244 min read
Marketing Attribution: What is it, why is it so important and what are the different approaches?
Marketing attribution is the process of identifying and assigning credit to the marketing activity that contribute to a desired outcome...
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