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Helping brands to measure and optimise confidently


Driving marketing effectiveness

Marketing investment optimisation is critical in today's fast-paced corporate environment because it enables marketers to effectively utilise their marketing resources, considering the complexities and competitiveness brought about by technology and digital platforms. Marketers can focus their time on other marketing initiatives. However, deciding where to concentrate your resources can take time due to various channels and platforms.

To achieve maximum returns on marketing efforts, marketers must optimise their marketing investments with new, more advanced tools. The approach and technology Nuru Group provide helps marketers identify the most effective channels and strategies for generating leads, conversions, and revenue to provide a complete understanding of the conversion journey.


By using this technology, marketers can allocate their marketing budget more efficiently, focusing on strategies with the highest ROI. It also provides insights into customer behavior and preferences, allowing marketers to target specific audiences effectively.


Optimising marketing investments with the help of Nuru Group ensures informed decision-making and maximises marketing results.


Meet the Founder

Nuru Group's founder, Clive Rumsey, has over 20 years experience at the forefront of data-driven marketing. In the early 2000s he supported the growth and subsequent sales of the innovative insight boutique Cognisance to Havas Group. He's since held key roles at EHSBrann, Data Locator Group, Ai Data Intelligence, Communisis and REaD Group.

In late 2020 he founded Nuru Group (nuru = "illuminate" in Swahili) with the aim of helping brands navigate the increasingly complexities of media measurement and help them drive year-on-year ROAS gains.

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